If you have been following me on Instagram, you must have seen me last week at Jabong -Yuvraj Singh brand collaboration event. None other than the man himself launched his sports lifestyle brand YWC on Jabong. In yet another fun-filled afternoon for fashion and cricket enthusiasts, India’s leading fashion e-tailer, Jabong, hosted a launch event with the legendary Indian Cricket allrounder Yuvraj Singh unveiling his sports lifestyle brand YWC on the portal. YWC is available on Jabong and offers a variety of products for men and women such as t-shirts, joggers, track pants, jackets & hoodies ranging from Rs. 600 to Rs. 1500.
Yuvraj Singh unveiled the YWC collection at the event along with Gunjan Soni, Head of Jabong and Rahul Taneja, Chief Business Officer, Jabong. YWC is Yuvraj’s own label and is an offset of his foundation ‘YouWeCan’ – an NGO dedicated towards working for cancer-related causes, funding education for cancer surviving kids and much more.
Speaking at the event, Yuvraj Singh, owner of You We Can Ventures said,” YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties. I am sure YWC will continue to reach a wider sect through its association with Jabong.”
Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.
Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.
Inspired by the life of Yuvraj Singh, who lived his dream and made his country proud, dared to dream again in his battle with cancer and inspired millions through his comeback is born the brand YWC. The brand is Yuvraj Singh’s own label and is an offset of his foundation ‘YouWeCan’ – An NGO dedicated towards working for cancer related causes, funding education for cancer surviving kids and much more and therefore a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably. Conceptualised around the ethos Live, Dare and Inspire YWC is a sports lifestyle brand that represents all individuals who fight despite insurmountable odds, give people courage and make fighters of us all.
The event would have been incomplete without a pic with none other than Yuvraj Singh himself 🙂
It was a very well organised event, high on energy where everyone around cheered and applauded for the star Yuvraj Singh while he unveiled his brand collaboration at Jabong head office. Right from delicious food to Jabong head office decor everything indeed was a great experience.
Untill next blog,